Skill, energy, commitment, dedication, staying power and teamwork are the qualities that make the difference both in sporting endeavours and in business.
Around the world, companies from the GAC Group believe in supporting teams and individuals for the long-term. Supporting each other through good times and bad times is integral to any partnership, and this is an essential part of GAC’s approach to business.
That’s why we support teams and individual athletes competing in a range of popular sporting activities, including sailing and golf, and top sportsmen and women act as brand ambassadors as part of our sports sponsorship activities. Local GAC companies also support local teams and events involving rugby, football, basketball, swimming and others. Sports sponsorship is part of our wider philosophy of connecting with and contributing to communities in which we live and work.